History, Development And Growth The Starbucks Corporation

Case Study By Leader: Suman Beeram Nimisha Sylada Vinita Eswar Arjita Saxena Dinesh Cheedu 1. History, Development and Growth: The Starbucks Corporation (referred as â€Å"the company†) is worldwide recognized in delivering one of the best coffees to their customers within minutes. The first Starbucks shop was opened in 1971 in Seattle’s historic park called Pike Place Market with the help of Gorden Bowker, Zev Siegl, and Jerry Baldwin. Initially, the store sold coffee beans and coffee making products versus the drinks. Starbucks derived their company name from a novel by Herman Melville called Moby Dick. The novel gave an insight about the 19th century, which at that time was an apt name for the coffee shop. In 1982, Howard Schultz joined Starbucks as the Director of Retail Operations. The espresso bars in Italy inspired Schutlz to begin selling coffee drinks, specifically their culture and popularity toward coffee. The owners were not convinced with this idea, so Schultz started his own coffee chain called II Giornale in 1986. In 1987, the owners sold Starbucks to Schultz. Schultz took this opportunity and renamed all his existing stores of II Giornale to Starbucks and began expanding further. This opportunity made the people of Seattle go coffee-crazy. Starbucks decided to expand beyond Seattle in the early 1990s. Stores were beginning to open in the rest of the United States and North America. Starbucks became the first company to offer health benefits along with stockShow MoreRelatedTo Invest or Not Invest in Starbucks Corporation, That Is the Question1707 Words   |  7 Pagesreader whether or not investing in Starbucks Corporation will prove a lucrative endeavor. A company is a sy stem of interconnected parts and therefore cannot be analyzed by a single component, but through an integrated approach. The report will analyze the company’s health through integrating both qualitative and quantitative factors in order to formulate a decision based on the multidimensional nature of a company. By analyzing the qualitative aspects of Starbucks, the reader can gain a better understandingRead MoreGeneral Information / History : Starbucks1062 Words   |  5 PagesGeneral Information/History Starbucks Corporation is a specialty coffee retailer, roaster and marketer internationally. Jerry Baldwin, Zev Siegl and Gordon Bowker established the first stand-alone Starbucks coffeehouse was opened in Seattle, Washington in 1971. In 1987, the original founders sold the company to the present CEO Howard Schultz for $7 million (â€Å"Starbucks Corporation†). Currently having 22,519 retail stores worldwide, Starbucks has developed into the largest coffeehouse company globallyRead MoreEssay on Starbucks Marketing Plan1006 Words   |  5 Pages Starbucks MKTG 3175 Gay Fortson Sharita Garmon Robin Hardy- Green Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 History and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreStarbucks : The Leading Coffee House1111 Words   |  5 Pagesstop every morning is my neighborhood Starbucks. I wince at the thought of visiting places that don’t have my beloved Starbucks. Instead of focusing on just one strategic alliance, I am going to focus on two of Starbucks’ most successful partnerships. As the leading coffee house in the world with over 21,000 stores in over 65 countries, Starbucks has become an integral part of our lives. However, what you may not realize is that in the late 80’s, Starbucks was financially struggling after itsRead More Corporate Social Responsibility Essay1698 Words   |  7 PagesIn recent years, companies are becoming socially responsible and now stakeholders almost expect a company to have CSR policies. Therefore, in twentieth century, corp orate social responsibility (CSR) became an important development in public life (Barnett, ND).Corporate social responsibility is defined as â€Å"the ways in which an organisation exceeds the minimum obligations to stakeholders specified through regulation and corporate governance† (Johnson, Schools and Whittington, N.D cited in March, 2012)Read MoreCompany History And Top Leadership1126 Words   |  5 PagesCompany History and Top Leadership Starbucks was founded in 1971 and opened their first location in Seattle’s Pike Place Market (â€Å"Company Information,† 2015). Although the company’s website did not give any information on the founders, further research provided the names of three young businessmen. Jerry Baldwin, Zev Siegl and Gordon Bowker opened the store where they only sold coffee beans and coffee making machines (â€Å"History of Starbucks,† 2014). In 1981, Howard Schultz became the directorRead MoreStarbucks: A business model for success now and in the future1478 Words   |  6 Pagesâ€Å"Starbucks was named after Starbuck, first mate of the whaleship Pequod in Herman Melville’s Moby Dick†¦Starbuck was pluralized for ease of use† (Burks, 2009, p. 1). Now President, Chairman, and Chief Executive Officer, Howard Schultz formed Starbucks Corporation in 1987 after purchasing the name Starbucks, six stores and a roasting plant from previous owners, Jerry Baldw in and Gordon Bowker (Burks, 2009). Starbucks operates under a successful value chain management strategy. Their value chain encompassesRead MoreCompany History And Top Leadership1111 Words   |  5 Pages Company History and Top Leadership â€Å"Our mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time† (â€Å"Company Information, 2015). Starbucks’ mission statement exemplifies their ambition to ensure that each customer has an individualized experience when they enter into their coffeehouse. Starbucks was founded in 1971 and opened their first location in Seattle’s Pike Place Market (â€Å"Company Information,† 2015). Although the company’s website did notRead MoreThe Starbuck s Board Of Directors1090 Words   |  5 PagesThe Starbuck’s board of directors is normally comprised of 12 directors, but due to current succession planning of a board member there are currently has, two of which are internal members of the Starbucks Company; the remaining independent, external directors meet the independence requirements set forth by the Nasdaq Stock Market. These highly qualified directors bring an immense amount of exte rnal insight and experience to the Starbuck’s board. Each member of the Board of Directors is chosenRead MoreStarbucks Financial Analysis1739 Words   |  7 PagesStarbucks Financial Analysis Financial Analysis of the Starbucks Corporation 2401 Utah Avenue South Seattle, Washington 98134 (800) 235-2883 Financial Analysis of the Starbucks Corporation Company Overview Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarily