Alcohol Market Assignment Example | Topics and Well Written Essays - 1500 words

Alcohol Market - Assignment Example Traditions are notoriously difficult to break within an culture, especially those that are associated with good times, excitement and an escape from the more somber aspects of life. The market is also influence by the fact that a tee-totaler is often regarded with a mixture of suspicion and derision by the very customers that would need to buy NAB/LAB. A person who does not drink alcohol is seen as someone who will lessen the jovial spirit at any social gathering. A sober person among the drunk is somewhat out of place. The drinking people feel it and that person is often not welcome. Kaliber overcame this in a number of ways. First, it was produced by Guinness corporation, which is associated with one of the most famous beers in the world. Thus there was at least a chance this NAB would stand a chance of at least being considered. Second, the choice of a Billy Connolly as a spokesperson was an attempt to transform the idea that non-alcoholic drinks are "not fun" into the idea that one could indeed have a good time while drinking them. Connolly's public image was one of the drunken Scotsman, a near out-of-control comedian who lived a legendary wild life of debauchery. This was an attempt to overcome the most basic and overriding problem that Kaliber faced: that non-alcoholic drinks are somehow less macho and/or feminine than alcoholic drinks. A perhaps disarming, but in hindsight brilliant move was to have Connolly talk about the beer in a serious manner. His deadpan delivery of the advert was not expected, but in a sense placed the beer as a "straight man" to the funny man of alcoholic beer. By the straight man is just as much part of the entertainment within a comedy routine, and by association, a NAB such as Kaliber could be part of the overall, happy social experience of a pub. The idea was to suggest that alcohol is not the defining factor, but rather the sociability and conviviality of the drinking situation. The choice of Billy Connolly as a spokesman personified this idea. Why did Guinness and the agency then feel it was necessary to reposition the Kaliber brand The basic reason for the repositioning of Kaliber was that, while the market was growing and Kaliber had a 30% share of that market, but by 1989 the market had stagnated and it appeared that low alcohol beers would become dominant as the public perceived them as tasting better and also that they were easier to brew. The Kaliber brand needed to be repositioned because it was in danger of losing its leadership position, not because of any particular weaknesses within the product itself, but because of the changing fortunes of the NAB versus LAB dynamic in general. How successful was the campaign The campaign involved Connolly in sober tones stating that you could drink as much NAB as you liked, but that LAB could get you drunk, with all the bad possibilities thus appearing. The results were startling and overwhelming positive. Thus awareness of Kaliber as an alcohol-free brand rose from 40% to 70%, and preference for NAB in general over LAB in general grew from 39% to 52%. As the case study states, "between July 1989 and the end of 1990, Kaliber's share grew from 12% to 20%." Again, the campaign itself was effected by

8 Steps of an Advertising Campaign Essay Example for Free

8 Steps of an Advertising Campaign Essay Here are eight steps you can follow to keep your advertising campaign on track and successful: Market research: Before you even start thinking about where you might want to place an ad or even what it could look like, it’s important to do at least some basic research. Even if you aren’t in a position to bring in an expensive research firm, you can ask your current customers questions about why they come back to you, as well as taking a close look at your target demographic’s needs and interests. Budgeting: Your business probably has a set advertising budget for the year — but how do you divvy it up between your various advertising projects? For each project you’re planning, you need to be clear on just how much money you’re willing to spend. You’ll almost certainly change exactly how you divide it between costs like copy writing and design, but you can treat the overall amount as set in stone. Write it down and put it in your project folder. Setting goals: The aims you have in mind for a particular advertising project need to be written down ahead of time. While it’s good to be ambitious, it’s also important to decide what constitutes a successful advertising campaign for your business. Sales can be the simplest metric: if you’re advertising a particular product, how many units will you need to sell to pay for that campaign? Advertising venue: The website, tv station, newspaper, radio station, magazine or other advertising venue you place your ad with is a crucial decision. You’ll need to look at not only the cost of your preferred venues but also whether they reach your target demographic. Ad buys can make up a significant portion of your budget. Deciding on where you will place your ads first tells you how much money you’ll have left over for actually creating your ad. Choosing creatives: Unless you’re planning to write, shoot and design every part of your ad, you’ll probaably need to bring in some help. Finding the right freelancers for each aspect requires checking through portfolios and rates — if you can find a business or freelancer who can handle all aspects of creating your ad, even if that means subcontracting, it can save you a lot of time. You’ll also want to make sure that you find any talent you’ll need for your ad (voice actors for radio, models for photography and so on). Design and wording: While you may not have a lot of actual writing and designing to do for your ad, during the creation process you will need to review and sign off on different stages of the project. When starting with a new designer or other creative, make sure that you both know any expectations for timelines and progress checks. Placing the ad: Once you have a finished ad in hand, it’s time to actually place it with your preferred advertising venue. You may have a few contracts to sign and a check to hand over. You’ll also want to make sure you actually see your ad once it’s run — from a newspaper, for instance, you’ll want to see the tear sheets of pages containing your ad. Evaluation: Depending on your ad, how you evaluate it can vary. If it included a coupon, for instance, you can simply count how many customers brought in the coupon. For other ads, you may be simply comparing sales before, during and after your advertising campaign. Spend as much time on analyzing how your advertising campaign worked as you can. That information can point you to more effective uses of advertising in the future. While following such a set process may seem like it would stifle the creativity necessary to put together a new ad, following these steps can actually make it easier. You can minimize confusion and make sure that everyone is meeting the necessary deadlines — and you can ensure that you’ll be able to measure your ad’s actual cost and responses during each step. You’ll be better equipped to tweak your ad or move it to another publication in the future.

Further Study Local Or Abroad Education Essay

Further Study Local Or Abroad Education Essay According to our topic, further study local or abroad, journal by Mazzarol. T. and Soutar G. N. explain in detail, why we are choosing this topic, demand for education particularly higher educational, has traditional been driven expectation of its ability to raise the economic and social status of the graduate. For people in less development country limited access to education in their own country lead to a significant rise in the number of international student studying oversea. Between 1960 and 1970, the average growth in the inernational students flows was around 9 percent, and continued about 6 percent from 1970 to 1980 (Hughes, 1988). While there is some evidence of a slowing in the overall flow of international students during the 1980s and 1990s (Kemp, 1995), a global industry has been created. The global pattern of international flows may be experience by a combination of push and pull factors that encourage to study eversea. Push factors operate within the source country and initiate a students decision to undertake international study. Pull factors operate within a host country to make that country relatively attract to international students. Some of these factors are inherent in the source country, some in the host contry and other in the students themselves. In the other hand, Bakalis S. and Joiner T. A. (2004) said, encouraging students to undertake part of their study abroad is likely to not only enhance a students employability but also assist in developing important life skills. Plus, also identify some of the factors that may be associated with students participation in tertiary study abroad programmes, by investigating some of the reasons that may be explain the absence of a strong culture that values international study experiences. Againts this background, note that previous studies attempting to explain the participation of students in study abroad programmes have not considered the difference in personality dimensions of students participate, and those who do not. They argue that students who have personalities characterized by perceptivity to diversify and change are more likely to participate in an exchange programme compared who do not participate. Conclusion, this two authors give us brief description about why we are choosing this topic, study local or abroad and what might be the factors and the reasons for the students to continue study abroad or stay in their home country. As our own, we discovered that culture, cost and employer perception will be another factors that attibute to the decision to further study local or abroad. Problem Statement Recent trends have seen an upward surge in the number of students further study outside of their country. This research is to determine the specific factors that influence study abroad decisions by students. Beside, this research is done to discover which one is better,pursuing inside or outside of the country. Statistical analysis will indicate the decision to participate is influenced by several factors. The research will also discover the effects of a study abroad programme on students in term of personal growth and career development. Not even that, it also touch on the cost involve as the students decide to further study outside of their own country. By this study, the student will be able to experience on how to interact with the foreignersand it will directly affect their future career in what ever directions. The research will find out, does personal growth in term of emotional maturity, empathy, flexibility is one of the factor that student will consider and do this factor r eally benefits them. In addition, this research is to discover whether students will get intelectual development in term of critical thinking, problem solving, when they are in the foreign country. The research will find out whether the study abroad programme improve their cultural understanding or they want to improve their career prospects, or they are pursuing study outside their regional country because of joining their friends which also participate in such programmes. Furthermore, this study will also discovered that if the students participate in study abroad programme,whether it shows any significant difference in global perspective and cross cultural cosmopolitanism. Based on the  Open Doors 2009, the international student annual mobility report issued by the US Embassy in year 2008, there was a 9.5% increase in the number of Malaysian students who enrolled in the United States, up from 5,428 students in the 2007/08 academic year. In year 2009 worldwide  Open Doors  report shows that the total number of international students at colleges and universities in the United States increased by 8% to an all time high of 671,616 for the 2008/09 academic year. Moreover, Malaysia is ranked as 21st among other countries sending students to the United States with 5,942 having enrolled for the 2008/09 academic. This show United States remained a top destination for Malaysian students who wanted to study abroad due to the quality and prestige associated with an American degree. Research Objective 1.2.1 To determine the most important factor that effects their decision to study abroad or locally. 1.2.2 To determine the least important factor that effect their decision. 1.2.3 To examine the relationship between the factor and the decision to further study abroad or local. 1.3 Scope of The Research The title of the research is further studylocally or abroad, which one is better. Therefore, our respondent of this research is among UiTM students. The dependent variable for our research is culture, cost and employer perception. Besides, the independant variable is further study local or abroad. 1.4 Significant of The Research The important of the research to the study is, it helps the student to see the pros and contras of furthering study abroad or local. In addition, the students are able to make a right decision whether to go for abroad or local. The importance of the research to the university is, the university can identify the best factor that influenced the students decisions on furthering studyabroad or local. It will also allow a university to know whether they provide with a good service to studentscompare on what international students expects from them. The important of the research to the country is, it helps the country to know whether most of the students chose to go for abroad or locally. It also helps the country to know what is the most important reason that influences the students decision. Moreover, it also helps the country to know whether the level is on the same league with other country. 1.5 Key Term/ Concepts 1.5.1 Further:Contribute to the progress or growth of 1.5.2 Study:To apply ones mind purposefully to the acquisition of knowlegde or understanding of (a subject). 1.5.3 Abroad:A foreign country or country in which to live or travel(John le Carrà ©) 1.5.4 Local:Relating to a city, town, or district rather than a larger area which is not broad or general. CHAPTER 2 LITERATURE REVIEW 2.0 Introduction This chapter provides a review of the literature on the topic Further Study Abroad or Locally. Section 2.1 explain on the and benefits and advantages of studying abroad. Section 2.2 is on Factor Influence Study Abroad. Section 2.3 is about barriers study abroad. On the other hand section 2.4 explain on advantages and benefit studying locally. Section 2.5 about barriers studying locally and lastly section 2.6 explain factor influence study locally. Section 2.7 provide the conceptual framework. Finally 2.8 is identifies the Hypotesis of the study. 2.1 Literature Riview 2.1.1 Benefits and Advantages of Studying Abroad According to Chesterton G. K. (1986), the journal is about the benefit a student can expect from joining a study abroad programme. The teaching style in the classroom will be different, so the student will be forced to develop their own ability to learn. The lifestyle and social rhythm within the walls of the university or educational center will be different, forcing the student to expand their social skills in order to get assistance from tutors, teachers assistants, school staff, classmates, as well as to make friends among their peers. While the students personal development will pay dividends immediately after their return in the form of higher social standing, and increased scholastic productivity from their improved cognition, the student will also derive much benefit from the expansion of their communication abilities later. They will develop their character and achieve a new degree of self-reliance. It is important to note that while cultural exploration goes far beyond loca ting foreign counterparts, and extends deeper into matters of language usage, the arts, social relationships, alien religious observance and geopolitics will produce an impossible to remove impression on ones character and a lasting sense of self-confidence. In conclusion, the student can get lot of benefit by furthering abroad. According to Hammer M. R. (1997), the journal is about culture and benefit that student get when they choose to further abroad. Choosing to go for abroad give they access to intercultural competence, knowledge of other cultures an awareness of the dignity and worth of every human being plus respect for cultural differences. Furthermore, it increases their intercultural friendships as the time spent with people from other cultures upon their return to their own country are more. Significantly it lowers their level of anxiety or discomfort around other cultures, and leads to a significant increase in intercultural competence, especially for students who began the program with a polarized view of other cultures. Next, the benefit is foreign-language speaking ability anxiety around other cultures and the social networks. In addition, they gain the ability to act as a responsible global citizen increase in students knowledge of the host culture, moves students forward dramatically in thei r spoken fluency in the host countrys language. In conclusion, the student will learn lot about culture and gain some benefit from it. According to Dwyer M. M. (1999), the journal is about benefit of study abroad. Furthering abroad good in term of personal growth, 97 percent said studying abroad served as a catalyst for increased maturity, 96 percent reported increased self-confidence, 89 percent said that it enabled them to tolerate ambiguity, and 95 percent stated that it has had a lasting impact on their world view. Findings also show that study abroad leads to long-lasting friendships with other. In addition it give intercultural development, 98 percent of respondents said that study abroad helped them to better understand their own cultural values and biases, and 82 percent replied that study abroad contributed to their developing a more sophisticated way of looking at the world. The experience of living and studying in another country was so eye-opening. Lastly study abroad ignited interest in a career direction pursued after the experience, compared to 60 percent of non-intern respondents. In addition, 83 per cent said that it allowed them to acquire skill sets that influenced their career path, compared to 75 percent who did not intern. In conclusion, students choose to further abroad for better understanding their own culture value. According to Peters C. K. (2000), the journal is about competitive advantages.Competitive advantages over students who never venture abroad to study, including improved foreign language skills and a more cosmopolitan. Furthermore, they gain international perspective plus greater tolerance for other opinions and ability to think more originally. In addition, they see more than one perspective on an issue, greater self-reliance and self-confidence plus more comfort with complex situations. In conclusion, there are advantages and disadvantages of furthering abroad. According to Yu A. H. et. al (2004), modelling the effects of the study abroad programs om college students. Studya abroad programs facilitate improvement in five education outcomes, learning, culture immersions, personal growth, foreign interaction and career development. Plus, they also believe foreign environment helps students learn how to cope with phsychological and physical changes . In conclusion , the implications is languange learning effects, the focus of much research on study abroad outcomes are not the only significant results from such programs yet cultural immersion and carrer advancement should be more focusing on. According to Dwyer M. M. (2002), the journal is about conventional wisdom in the study abroad field has held that more is better; that is, the longer students study abroad the more significant the academic, cultural development and personal growth benefits that accrue. The study was designed to measure the longitudinal correlations between specific program features language study, housing choice, duration of study, enrollment in foreign university courses, participation in an internship or field study, among others and a variety of student outcomes. Long-held beliefs that studying abroad for a full year has more significant and enduring impact on students were supported by the data of this study. While it has been long believed that study abroad changes peoples lives, little evidence exists to explain what kinds of tangible changes occur and for how long. This study shows that study abroad has a significant impact on students in the areas of continued language use, academic attainmen t measures, intercultural and personal development, and career choices. In conclusion, the age-old premise that more is better holds true when it comes to the duration of a study abroad experien. According to Farrell P. and Suvedi M. (2002), studying abroad in Nepal, understanding impact on students lives. The valued outcome of study abroad is to help the individual acquire a deep understanding of another culture, and to begin appreciate and develop empathy for people who are different, plus there will be an impact on the intellectual, international perspectives, cross-cultural interest and personal development students.They also revealed three areas of significance, language proficiency appeared to increase substantially, a greater interest in international affairs and a large increase in their level of knowledge about the host country. Finally , students study abroad will experience higher level of self-confidence and sociability , also they will learning about cultural sensitivity, social and professional polish , wider personal horizons and improved career opportunities for students. They believe students who adapted quickly to new people , places and situations, were abl e to communicate and think critically. According to Wang B.C.Y and Bu.N. (2003) attitudes toward international careers among male and female Canadian business students after 9-11. The advantages of study abroad are personal growth , exciting new life experiences and travel opportunities , plus , family factor appears to weigh more in education decisions. In conclusion , students who have at least one of their parents travelling internationally for work are more likely want to study outside from their country , next, the more languages they can speak, the more likely they thinking about study abroad because they confidence in their ability to interact effectively in foreign environments . Lastly, students who have foreign friends are also interested in study abroad than who do not, this might be because socializing with them can be a various learning experience which increases curiosity toward foreign culture and decrease anxiety about them. According to Sheila J. Curran (2007), why must need to student further study abroad and it is a way to gain critical career advantage for each individual itself. There are multiple benefits accrue to those who spend significant time in another country and also a significant proportion of students see the experience as an important part of their college. Everybody knows student likely to have fun, but when we think about study abroad as a way to gain critical advantage we will find that all foreign experiences are not created equal in the minds of employer. Therefore, employer were looking for graduate who can communication as well as writing, know the important of cross cultural understanding and an appreciation for different point of view and also it make student gravitated in demonstrate maturity, initiative, and creativity. According to S. Chan (2009). Further study abroad is not learning alone but the total experience that lures our student to foreign shores. In 2009, statistics review that there are already 23000 Malaysian students currently studying in Australian institutions of higher learning, over 13000 in the United Kingdom (UK) and another 6000 students in the US. There are biggest reasons for going overseas to complete their tertiary education is to enhance their employability prospect. In the other hand, going overseas may help a student built his self-confidence. The multinational companies also may prefer candidates from foreign universities who had perception that student exposed to different nationalities and cultures and also there better communication, interpersonal skill and enabling them to cope better in a matrix organization. According to Ingraham. P. (2004) the journal is about the idea that study abroad is deeply beneficial and important for undergraduate students. However there is a relative scarcity of systematically gathered qualitative and quantitative information that assesses the impact of study abroad. In their study, they have outlined six goals for studying abroad including to facilitate students intellectual growth, contribute to students professional development, accelerate students personal growth, develop students skills for relating to culturally different others, enhance students self-awareness and understanding of their own culture and also contribute to the internationalization of the students home department, college, or university. Other than that, they also discussed that studying abroad to have an impact on students intellectual growth (including both academic performance and language learning), personal growth, intercultural awareness, and professional development. In conclusion, t he research should help to understand the type and amount of learning that takes place in study abroad. According to Tammy O. (2004), the journal is about advantages of study abroad in term of career goal. Some choose to go abroad to increased interpersonal skills and a broadened understanding of international business practices. It also because employers view study abroad favorably and believe study abroad experiences develops highly-desirable skills for career advancement. People believe having a study abroad experience is beneficial in increasing ones career opportunities. In addition, employers consider interpersonal skills the most important qualification for a potential job candidate this study assumes that a positive study abroad experience will lead towards a favorable international dimension in a given career. These dimensions would include a positive outlook on working in an international capacity plus the development of skills useful to international business, and entry into a career with international involvement. In conclusion, students believe that study abroad experience is beneficial to them in term of career opportunity. According to Ozturgut O. (2007), the journal is about benefits of studying abroad for students in higher education. The benefits were discussed in three different categories. First one is Knowledge Transfer where knowledge in normal disciplines is more frequently and rapidly transferred from one country. Second, International Education and Research provides an understanding of different cultures regarding their socio-cultural, political, economic, and educational systems. Third benefit is Border-crossing communication and discourse where learning and research in an international setting is one way of experiencing different views, which will then broaden ones horizon and promote global perspectives as a leap forward in students developing critical and reflective thinking skills. In the article, he also cited from Carlson et al. (1991) that the students participate in study abroad programs to improve their cultural understanding and to improve their career prospects. Other than that, v arious academic, financial, and other personal reasons affecting the number of students participating in study abroad programs and their choice of target country were also discussed in the article. All in all, it is explained through this study that study abroad programs have benefits to both institutions and individuals. According to the Bott J.P. (2008), the journal is about benefit of furtheringabroad to humanity. Students studying abroad put a positive face on the nation. The student will recognize that they are in fact an representative representing their home country and should act accordingly, Even if the student does not have any understanding of the foreign policy or pop culture and cannot answer questions well, it is only natural that they very presence abroad will have a humanizing effect and lead to a more favorable impression of their country provided they are respectful of, and interested in the host country, its people and customs. The student has the opportunity to create lasting good will by showing similar respect in return, because such accord is rarely exchanged between members of differing castes or status within those societies. The cumulative effect of such good will, leads to further exchanges of ideas, trade and peace. Students studying abroad tend to carry with them youthful idealism and will tend to speak out against injustices and violations of their mores. In conclusion, furthering abroad give big impact to the student original country. According to Gonyea R.M. (2008) the impact of study abroad on senior year engagement . Students who study abroad expect to expand their perspectives on world affairs, understand diverse cultures, acquire languages and gain maturity and self-awareness. The effects of study abroad will be increased interest in global issues, better skills in other languages and personal growth such as independence, social confidence, sensitivity toward people from other countries and more interested and self-assurance in continuing global travel . They also believed that study abroad program are often constructed and assessed . Plus , students with higher grades, better educated parents and strong engagement in the first year of college are more likely to participate in study abroad . In conclusion, those who participated in study abroad program significantly higher levels of engagement in two forms of deep learning(integrative and reflective) and in diversity experiences . Study abroad participants al so reported more gains in personal and social development than their peers . Based on The Star dated on 23rd October 2010 by Eugene Mahalingam, the news is about studying abroad versus locally. Choosing study abroad has its own benefits and disadvantage. Studying abroad requires a huge financial support because most of the country in the oversee cost of living is higher compare in Malaysia. Foreign graduates are more expert in English and have better thinking skills. They are more mature and independentthan local graduates. On the good side student with foreign qualification are more preferable among the employer compare student with the local qualification. Moreover the education standard offered in overseas is far better because education concept in Malaysia more towards academically-driven. According to Lisa C. (2004), the journal is about global awareness . It was defined by four categories which intercultural awareness is about students in the abroad group were generally more aware than their peers at home of varying national and cultural perspectives. For personal growth and development, students abroad reported developing a greater appreciation for the arts than those on campus. In addition, the awareness of global interdependence was about those who travel may develop greater sensitivity towards other world-views. Lastly is functional knowledge of world geography and language is about daily challenge of trying to communicate in an environment where they were at a distinct verbal disadvantage. In conclusion, the students who spent the month abroad were more confident in their levels intercultural awareness and functional knowledge than their peers who remained on campus. News from Bernama dated Dec. 21, 2012, stated that Malaysians Government will handle the programme to Malaysian student who study abroad to expert in their mother language. The programe would be held on during semester break in cities referring to region and continent, said by Dr. AwangSariyan. The collaboration with KPM establish syllabus where bring benefit as well as advantages gained from the programme. This would ensure Malaysian student did not outdate to learn basic and advanced knowledge and information which regards to the mother tongue. Besides that, the planning already approved and currently update by Deputy Prime Minister, Tan Sri MuhyiddinYassin. Therefore, Malaysian students are able to enhance their knowledge which regards to national language. 2.1.2 Factor Influence Study Abroad According to Aminuddin Mohsin (2011) Private Company was allocated RM 8.13 mil for its scholarship programme for this year. This can be conclude as factor that influence individual itself to continue studies, whether locally or abroad which is scholarship given. The private company which is Maxis recognized that, it is importance to them further studies where education is the most important to develop human capital and factor of culture, technology and innovation we will easy to adapt then.Morever, while the company focusing in given scholarship there directly support our government in helping eligible individual gain access to their tertiary education. According to Mazzarol T. and Soutar G. N. (2001), push-pull factors influencing international student destination choice . For people in less develop countries, limited access to education in their own countries led to significant rise in the number of international students studying overseas. Other factors influencing the selection of a country study destination have been a commonality of language, the availability of science and technology-based programs and the geographic proximity of the home and host countries. In conclusion, other factors that motivating the student of their decision to study abroad are personal recommendations, cost issues, the environment , social links and overseas course was better than local plus the local environment also influences the attractiveness of a host country. News from Bernama dated Dec 11, 2012 which attracts Malaysian students to study abroad is Indias Government provide financial scheme in academic year 2013-2014(Study offer in India under self-financing scheme, 2012 ). This be very attractive news where Malaysian student able to study abroad with help from Indias Government. The news will give opportunities to candidates who interested to further study in medicine, dentist, pharmacy and engineering. Application form can be obtains directly to Level 28, Menara 1, MontKiara. For further information and enquires can be through official website Indias Government. The information include course related, duration of each courses, expenses incurred, flight schedule, and etc. the application form need to be the hands of Indias Government before 31 March. This is because the form will take another 6 month before the result will out. There are many stages to process the application form. Therefore, end result only will be out on September 2013. In conclusion, Indias Government provide financial assistant to those who interested further studies there. News dated Oct 10, 2012 from Bernama which related to mechanism that can be reason why wants study abroad. This is because Pahang Chair will provide financial scheme to those interested in programme stated in University of Yarmouk in master and doctorate programme. Recently, Pahang MenteriBesarDatuk Seri Adnan Yaakob made agreement in memorandum of understanding (MoU) with President Prof DrSutan Abu Orabi in Amman. IKIP International College who owned by Pahang Foundation make another one step ahead compared to other colleges, where made agreement with universities from oversea. With this, IKIP International College will be known to other countries and make the colleges level same as other oversea universities. Besides that, this be place where can interchange information and knowledge with others. Also can generate new ideas and bring improvement to Malaysia when the respected student coming back their hometown. The student not only knows culture there as well as lifestyle that adop ted here. Cross culture can happened with or without notice about it. The relationship can increase the level of understanding each other. In conclusion, financial scheme provided by Pahang Chair give benefits to students in many ways. Accorrding to Nattavud P.(2003), the choices of international education were investigate in order to improve marketing strategies. Interpersonal influence and recommendation from family members are among the important sources of information and encouragement for complicated services like international education. The flows of students internationally result from a combination of push and pull factors. There are four basic choices prior to studying abroad which is the choice of country, city, academic course and of university. The studies indicated the chronological order of choice of country, city, academic course and then university. Otherwise, there are five factor familial influencing factors which is finance, information, expectation, competition and persuasion on choices of international education. All of five choices of international education, familial influencing factors have stronger impact on the decision to study abroad, choice of country and city than choice of academic pr ogram and university. The study conclude that the different level of education perceived the influence of the family in the different way and the need for international education and the decision-making process of each group of student are dissimilar. According to Gray B. J. (2003), the journal is about five main brand positioning dimensions which are environment, reputation, graduate career prospect, destination image and cultural integration. This positioning dimension can be summarized as a universitys learning environment which talk about excellent staff, facilities and research resources while the reputation is about the brand name, achievements and high standard of education that student can get. Next, graduate career prospects will talk about graduates employment prospects and expected income that the student might get as a student that graduate from that university and employers views of that university graduates. In addition destination image also is one of the reasons of making a decision, which it covers, political stability, safety and hospitality. Lastly, student will consider cultural integration where it related to religious freedom and cultural diversity. This is to ensure that they can adapt with that place. In co nclusion, these five main brand positioning dimensions give big impact on student decision. According to Bakalis S. and Joiner T. A. (2004), the participation in tertiary study abroad programs, the role of personality. The main obstacle apart from cost which been menti

Female Juvenile Delinquency in Canada Essay -- Criminal Justice Essays

Female Juvenile Delinquency in Canada   The punishment for girls was much more harsh in the early days of Canada’s history when crime was seen as an intolerable part of town life.   Young girls of age thirteen and fourteen were often hanged for theft in the mid to late 17th century Quebec or put in detention centres (usually a hospital) for as much as six years at a time (Carrigan 8).   Age was sometimes taken into consideration for serious crimes and so whipping and branding was used instead of execution.   The practise in Halifax in 1815 was to whip a girl thirty-nine times at the community whipping post (Carrigan 37).   The most common problem among girls during this time and in the following years was prostitution and theft among young girls (Carrigan 23). Moving into more modern times, crime rates among young girls continue to increase.   From 1974 to 1993, crime went up about 6% among girls for all offences (Carrigan 203).   Prostitution, again, is a huge concern with girls as young as eleven years old participating and statistics such as 5,000 to 10,000 girls across Canada engaging in this form of deviance (Carrigan 186). Crimes that have been classed as particularly â€Å"male† crimes are now being committed more and more by females.   These crimes include drug abuse, robbery, assault with a deadly weapon, and murder.   Girls also resort to punching, kicking, cutting off another girl’s hair, and burning with a cigarette as forms of assault (Carrigan 186-188).   The 1990’s has also seen the rise of female gangs, especially in the Toronto area.   Girls are seen as just as violent as boys and showing as little remorse.   Membership attitude is less rigid since members can come and go as they please, and often include bored, wealt... ... therapy session.   Individual counselling was also available.   Group homes turned out to be a more successful rehabilitation device than training schools.   The coming of the Young Offenders Act brought about the building of new facilities called detention centres in Canada.   The goals of these centres are to increase the offenders’ understanding of his/her behaviour, to improve their ability to control their behaviour, to promote interpersonal skills, and to provide for academic and vocational skills to build self-esteem and to provide access to employment once released (Carrigan 245).   The Nova Scotia Youth Centre in Waterville is the closest detention centre in the area and it can house 120 males and females.   It opened in July of 1988. Reference Carrigan, D. Owen.   Juvenile Delinquency in Canada: A History. Irwin Publishing, Concord, Ontario, 1998.

Business books have changed Essay

One of the more concrete evidences that businesses have changed is the way business books were written. Authors of books update themselves on current business trends, and often include new knowledge that can help the businessmen improve their craft and industries. The latest addition to business books by the turn of the 20th century is the wide discussion of technology and technological innovations. This aimed at educating then-businessmen about the digital revolution who, chances are, have not been formally trained yet on the new innovations. (Craiger JP 2006). This change in business books directly affects the way in which business people served their workplaces. They were refreshed and fed with new information that helped them go a step higher into their management. In turn, they helped move up the companies which they serve. The generation of new information enforced an equally new generation of managers, employees, and business movers that changed the face of businesses. Cost-efficiency paved the way for technology Another change in organizations brought about by technology is in the financial aspect. Businesses started to adopt newer technology and bought sophisticated machines because it lowered production costs. Computers, for one, are so effective and efficient that it allowed computation, clerical work, bookkeeping, and other functions to be done by one person—the computer operator—which proved to be more cost-effective rather than hiring three or more persons to manually do the work separately. (Craiger JP 2006) This is true even if in fact computers, when the digital revolution is just starting, costs thousands or even hundreds of thousands for companies to invest on. Companies were thinking long-term. Comparisons between paying different people for different jobs or paying one person to operate a machine which can do different jobs proved that the latter will benefit the organizations more. Despite the high costs the promise of productivity, accuracy, and efficiency was too hard for capitalists to resist, plus the fact that the use of technology brings prestige to the company. Thus, technology and business became an inseparable pair. More sensitivity to customers Different organizations receive and use technology differently. For news organizations such as the CNN, technology is widely of the essence than anything else. But the use of technology in CNN is not a corporate decision alone. As successful media outfits would say, it is still consumer-dependent after all. Because consumers want to get services conveniently, in a way that is readily accessible to them, organizations like CNN subscribe to technological innovations that answer these consumer calls. There is the technology of television, radio, print materials, internet, and even podcasting. These embrace to technology for an industry as old as news is not surprising. The news world, just like any other organizations, is growing more competitive, and companies will need to leverage on these new forms of getting in touch and connecting with the customers, or they will simply lose them. (D’Agostino D, 2006) The interactivity of organizations also gave convenience to customers, and allowed companies to get to know their clients more. Feedback has never been easier. Today, a company can give a telephone number, a toll-free number, an email address, or a fax number to encourage customers to tell them what they think about their product or service. More so, companies can accept orders for their products or inquiries for their services through these innovations as well. The convenience that this brought about is far from the snail-mail feedback system that companies used to have in the pre-digital revolution era. This shows one character change in organizations. Today, companies are more sensitive to the needs and wants of consumers than ever before. With the fast pace in which customers are keeping up with technology, businesses are also on the run to match the speed and not be left behind. In turn, technology also helped company respond to consumer needs and wants more easily. If customers wanted the convenience of getting news from their palm pilots RSS is right at their service. Similarly, when they want information from a product, service, or company without leaving the house, an internet connection is all they need; and when an organization can deliver to this convenience issue they can assure themselves that they are on the right track. Convenience through connectivity Technology is not only for the profit organizations. Even charitable organizations are being benefited by the advent of modern tools and know-how, albeit in simpler ways than their bigger counterparts. Computers and other simple technology allowed charitable institutions to monitor donors, donations, receipt issuances, and find support communities and common causes because of the connectivity that technology brings. (United Press International, 2005) Connectivity also changed the way in which companies and employees communicate. While the isolation of computers and computer operators posed a problem at the onset of technology in companies, the advent of networking allowed for people to get connected and work as teams more easily. Local area networking and internet connectivity allowed for more convenient sharing of information, files, and discussion of projects regardless of their location and time. (Craiger JP 2006) Computer-based trainings also allowed trainers and trainees to undergo sessions without time or geographical constraints. By use of technology in trainings, employees old and new alike are also encouraged subliminally to devote time for learning technological skills to be more productive in their work. (Craiger JP 2006) Another convenience brought about by technology to organizations is the possibility of telecommuting. Thanks to computers and the internet, one can now work from home or from a different location. This also allowed telecommuting employees to go about their other tasks while performing work-related duties, without the time and geographical constraints that normal office work can entail. Work teams One important change that technology brought about is the highlight given on work teams. The connectivity caused by technology allowed employees to exchange and merge ideas, bringing in better ideas that are products of brainstorming. Apart from the benefit it brings to the company, teamwork also encourages goodwill and camaraderie among employees, encouraging them to set themselves into a single goal and work together to achieve this goal for the organization. (Craiger JP 2006) As technology allowed work teams it also allowed for a check and balance in the output of workers. Because employees can give access to their work for others, the time-consuming and money-wasting overlapping and repetitions in jobs done were lessened and even eliminated, saving more resources for employees to devote to other tasks. As an example, in a workplace where there is no technological connectivity one employee-member of a team may have started encoding a document only to find out that another member has already encoded it. This scenario becomes rather unlikely when a company has a structured network where employees can check with files and other employees about work that needs to be done, and those that has already been done. This, in turn, benefited the company more than anything else. The highlight given by technology to the importance of teamwork created a realization for many employees. When on the onset of introducing technology in business the problem was the isolation of the relatively few people who can operate the machines and the isolation of the files in separately stationed machines, networking opened a new frontier where ease of work and interpersonal communication became possible.

When To Use Passive Voice in Your Essays

When To Use Passive Voice in Your Essays When To Use Passive Voice in Your Essays The APA 6th Edition, Section 3.18 mandates that writers use active voice for clarity. Many writers use this type of voice in writing academic papers because it allows the reader to clearly distinguish the subject of the sentence and the action performed. Active voice is usually applied when writers wish to emphasize the â€Å"doer† of an action without confusing the reader. For articles, the active voice is especially useful when the writer wishes to express their stance on a certain debatable topic while allowing the reader to consider a different point of view. While active voice is preferred over passive voice, there are some instances when the passive form can elevate a work’s quality. However, before we include those phrases in our essays, we must first pay close attention to the verb tenses chosen to avoid inconsistencies. Here are some instances on when a writer may opt to use passive voice: When the â€Å"doer† is already introduced. Most writers use the first paragraph of the essay to introduce a topic to the reader. In this section, active voice is preferred as it helps the reader distinguish the doer of the action and any achievements listed thereafter. Once the writer has established the important â€Å"doers† of the essay, the passive voice may be used to add a touch of creativity and prevent the flow of the paper from becoming monotonous. When the doer is unknown. This can be applied to research papers or discoveries whose writers or explorers are unknown.Example: â€Å"Cave paintings that were recently discovered showed the progression of the neolithic people’s way of life.† When the focus is on the action rather than the doer. Passive voice works when we wish to focus on the action as the subject. This is usually used with gerund phrases.Example: â€Å"Drinking coffee has been shown to add multiple benefits for one’s health.† When the focus is on the recipient of the action rather than the doer. The passive voice may be used when the writer wishes to focus on the receiver of the action rather than the doer.Example: â€Å"Tardy employees that were reported by HR management were immediately given a pay reduction.† While the passive voice has been shown to be useful for creative purposes, writers should remember to use these phrases/sentences sparingly. Constant use of passive voice can lead to wordiness and ambiguity, resulting in reader confusion. Writers should carefully examine their work and remove all unnecessary phrases to maintain flow and keep the essay understandable and succinct. in Toronto and Canada specializes in academic papers that meet the standards of most institutions. We also provide editing and proofreading services to help elevate your essay’s impact.

Must-Read Blogs for College Survival

Must-Read Blogs for College Survival This post may look like an ordinary blog list. But it only seems so. In fact, it is not just a blog list. Blogs are not ranked by popularity or information relevance. Neither are they grouped into specific categories. However, be sure that all of these blogs contain the information you will require at some point of your college life. And when you reach that point - youll know where to look for the information you need! So, what we offer you is not a blog list, but rather a powerful college survival tool. The bloggers listed here are doing a great job supplying students with everything necessary - study tricks, tips to survive exams and cope with tasks, help with college adaptation, job opportunities, and brilliant campus life hacks. Study Prof The blog has it all - tips about studying, self development and even making yourself zombie-proof. You will find good videos and infographics here as well. The writing style is interesting, and you dont feel that you are actually reading an educational blog - you entertain while learning something new! studyprof.com/blog Grey Matters: Blog Mathematics and mental games turn out to be fun here. Reading this blog daily you actually risk to become a mathematical ninja! Though the blog is aimed at people more or less connected with math, it would be interesting for anyone who wants to develop logical thinking. headinside.blogspot.com Mind Hacks The blog concentrates more on your brain development rather than regular studying. The point is youd better start taking care of your mental health and broaden your outlook in college, and this blog is the right resource for that. It raises contradictory questions, motivates you to research, makes you think about the crucial issues and exercise your mind every day. mindhacks.com Thank You Brain Learning process and memory are interconnected and inseparable. Thus, the blog focuses on both of these processes, helping you to exercise memory and improve your learning skills. Deep research and practical relevance is what makes blog posts so valuable for the readers. After reading this blog fro a while you really get the insight to our mental processes and memory development. thankyoubrain.blogspot.com Hack College What apps will help you study? What things you have to pack for college? How to travel on a budget? What can make you really a successful student? Time to learn the truth and debunk myths on college life. And thats what HackCollege is living for! Moreover they sre looking for talented students to write for them, so you can not only read about interesting things, but also share interesting things about college life. hackcollege.com That College Kid The blog is overflowing with useful apps, tips, hacks to help you survive freshmen year and go further. You will find instructions on how to save your budget, how to raise your productivity, what classes to choose and what to do with all that education later. In other words, this blog has everything you need to turn from college kid into the college pro. thatcollegekid.com College Times College is not about studying only! It is about drinking, partying, trends in fashion, relationships, and more fun! If you want to take a minute and rest from studying routine - this site is for you. Stay in trend and enjoy life having best time in college collegetimes.com Life After College Is there life after college? Jenny Blake thinks there is, and discovers the opportunities and career prospect for college graduated in her blog. Even if you are a freshmen and there is a long college journey ahead - do not neglect this blog! Knowing what is waiting for you after college, you can start planning your life today and be prepared for the future to come. lifeaftercollege.org/blog Ð ¡ollege Info Geek As soon as you enter the site, it tells you that it will help you upgrade your college experience. Innovations, tips to make your college life easier, mistakes to avoid and geekery of course - thats what you should expect from the blog. collegeinfogeek.com/blog The College Solution Thats the resource you should read as a student and offer your parents to read as well. It offers practical solutions on different problems and issues that may appear in college. You will find answers on frequently asked questions concerning college admissions, campus life, studying abroad and much more. Perfect resource for freshmen! thecollegesolution.com Scott H Young When a writer, a programmer and a traveler (being all one person) starts a blog, it definitely has a lot to share with audience. And its not only about studying. Its about life experience in general. If you are young, active and enthusiastic you should definitely start reading this blog and sharing your ideas with the author. scotthyoung.com Cal Newport The author of books How to Become a Straight-A Student and How to Win at College definitely knows some secrets of college life, and he is eager to share them with you on his blog. The articles are thought provoking, and include deep investigation of the problems they cover. This is definitely the resource you can rely on concerning time management and planning, setting goals, proof reading, productivity and much more. calnewport.com Teen College Education Great source for students at every stage of college!Starting from freshmen and students-to-be, as it contains a lot of tips on choosing college and majors, analyzing college rankings, passing SAT, surviving college interview, and preparing for the big first day. And finishing with graduates who will find career opportunities, MBA tips, and ideas on what you can do with your university degree. The will literally guide you through the whole education process making it smooth and simple. teencollegeeducation.org Honest College Tons of free information on job search, studying abroad, travelling while college and tricks to make your college life easier. All tips are tested with time and experience and shared by the author and numerous student contributions. What can be better than real working advice straight from the students mouth? honestcollege.com SayCampusLife The last but not the least (and one of the most powerful) source of college tips. Posts are neatly divided into categories - sport, study tips, financial aid, budgeting - so youll easily find your way here. saycampuslife.com

Psyllium Hydophilic Mucilloid Decreases Risk of CVD

Psyllium Hydophilic Mucilloid Decreases Risk of CVD Free Online Research Papers Despite recent progress in reducing mortality associated with coronary heart disease (CHD), it is still the number one cause of the death in the United States. The major risk factors for CHD are well known and have been studied extensively.1 One way of studying these risk factors is to follow large groups of individuals over a long period of time, keeping track of their health behaviors and other relevant indictors, and seeing who ultimately develops CHD and who does not.2It is well proved that fats in our body are the major risk factors for the development of CHD.3Cholesterol is responsible to synthesize many hormones, vitamin D, and the bile acids that help to digest fat. It takes only a small amount of cholesterol in the blood to meet these needs.4,10,12 If human body have too much cholesterol in bloodstream, the excess is deposited in arteries, including the coronary arteries, where it contributes to the narrowing and blockages that cause the signs and symptoms of heart disease.5 Psyllium or Plantago ovata Forsk is an annual plant grown primarily in India, southern Europe and the United States. Psyllium is cultivated primarily for its use as a laxative or as a dietary fiber ingredient in foods, such as ready-to-eat cereals. It is also known as blond psyllium, Indian psyllium and plantain. Although the seed alone contains the bioactive mucilage polysaccharide, the refined psyllium seed husk, known as the Ispaghula husk, is the psyllium component principally used as the soluble fiber source for laxatives, ready-to-eat cereals and nutritional supplements.6,9 In specific doses, it lowers serum total cholesterol and LDL- Cholesterol remarkably.7 Psyllium husk fiber is a viscous, mostly water-soluble fiber prepared by mechanical removal of the husk from blonde psyllium seed (Plantago ovata). Early or uncontrolled studies suggested that psyllium improved glycemic and lipid control in individuals with type 2 diabetes.8,14 The mechanism of psylliums possible hypocholesterolemic activity is not fully understood. The bioactive agent of psyllium is a soluble, viscous xylan fiber. It is thought that this polysaccharide stimulates the conversion of cholesterol to bile acids and that it stimulates fecal excretion of bile acids. Psyllium may also decrease the intestinal absorption of cholesterol.9 PATIENTSMETHOD Study was conducted in the department of Pharmacology, Basic Medical Sciences Institute, Jinnah Postgraduate Medical Centre, Karachi, from January to July 2006.Forty patients of primary hyperlipidemia were enrolled in the study, selected from ward and OPD of National Institute of Cardiovascular Diseases (NICVD), Karachi. Previously diagnosed and untreated primary hyperlipidemic patients of either sex, age range from 21 to 60 years were randomly selected. Patients with peptic ulcer, hepatic disease, alcoholism, hypothyroidism, diabetes mellitus, and renal disease were excluded from the study as these pathological conditions can mask hyperlipidemic abnormality of the patient.10 After explaining the limitations, written consent was obtained from all participants. The study period consisted of 90 days with fortnightly follow up visits. Name, age, sex, occupation, address, previous medication, date of follow up visit and laboratory investigations, etc of each patient was recorded on a Pe rforma, especially designed for the study. All the base line assessments were taken on the day of inclusion (Day-0) in the study and a similar assessment was taken on Day-90 of research design. After fulfilling the inclusion criteria patients were divided in two groups, i.e.Drug-1 (3 gram of Psyllium husk) and Drug-2 (placebo capsules, containing equal amounts of partly grinded wheat) groups. Twenty hyperlipidemic patients of group-1 were provided packets containing 3 gram of Psyllium husk and were advised to take one packet thrice daily along with diet control and exercise for 40-60 minutes (brisk walk). This regimen was followed for 12 weeks. Twenty hyperlipidemic patients of drug-2 group having borderline ‘high’ lipid profile were included in this group taken as control, and were advised to continue on isocaloric weight maintaing diet, i.e. step-1 diet and brisk walk for next three months. Patients of this group were provided capsules containing equal amount of partly grinded wheat and orange flavor, taken one capsule thrice daily after meal for three months. Patients were advised to come in OPD, every two weeks for follow up to check blood pressure, weight, pulse rate and general appearance of the individual. Drug compliance to the regimen was monitored by interview and counseling at each clinical visits. Serum total cholesterol was estimated by the enzymatic calorimetric method (Rivelles et al 1994) using kit cat. # 303113050 by Eli Tech Diagnostic, France.10 Triglycerides were also estimated by enzymatic calorimetric method, using kit Cat. # 304710050 by Eli Tech Diagnostic. France. HDL- C was determined by using kit Cat. # 303210040 by Eli Tech Diagnostic, France. Serum LDL-cholesterol was calculated by Friedwald formula described by Davidson et al11 (LDL-Cholesterol = Total Cholesterol-(Triglycerides/5 +HDL-Cholesterol) also quoted by Delong et al (1986)12 and Beamount et al (1970).13 Data were expressed as the mean  ± SD and â€Å"t† test was applied to determine statistical significance as the difference. A probability value of 0.05). DISCUSSION There are various groups of drugs which are used for the treatment of hyperlipidemia. HMG-Co reductase inhibitors (Statins), fibric acids, Niacin and psyllium hydrophilic mucilloids are important lipid lowering drugs.14 Among these lipid lowering drugs, Psyllium has its own remarkable role to decrease serum total cholesterol and LDL- cholesterol.15 In our study, serum total cholesterol decreased 12.72 % in 90 days of treatment with Psyllium husk in hyperlipidemic patients. Our study matches with the study of Anderson et al16 who observed almost same changes in serum total cholesterol and LDL- Cholesterol of 26 male patients, treated with 3.4 grams of Psyllium thrice daily for eight weeks. Our study also matches with the study of Maciejko et al17 who observed 12.00 % decrease in serum total cholesterol and 16.12 % decrease in LDL-Cholesterol in 40 hyperlipidemic patients treated with 4 grams Psyllium husk for the period of 16 weeks. He also included other parameters in his study, li ke body weight and systolic/diastolic blood pressure which were also significantly reduced. Our results regarding decrease in serum total cholesterol level contrasts with the results of research study conducted by Haskell et al18who observed only 6.11 % decrease in total cholesterol levels in 40 hyperlipidemic patients, when they used 2 gram Psyllium husk in 18 female patients for the period of eight weeks. This remarkable change in results may be due to changes in gender of patients, and duration of drug used. He has mentioned the mechanism of action of Psyllium husk that these Psyllium fibers stimulate bile acid synthesis in liver (7 ?-hydroxylase activity). Second mechanism, he mentioned is diversion of hepatic cholesterol for bile acid synthesis. Effect of Psyllium husk on absorption of cholesterol and fat appeared minimal but may make a small contribution to cholesterol lowering. Additional mechanisms such as inhibition of hepatic cholesterol synthesis by propionate and seconda ry effects of slowing glucose absorption may also play a role.19 In our study placebo group shows 3.35 % reduction in serum total cholesterol and 1.29 % reduction in LDL-Cholesterol. These results matches with the study of Spence et al20 who observed same effects of placebo given to 44 male and female hyperlipidemic patients having moderately high lipid profile. Their study shows 2.89 % reduction in serum total cholesterol and 2.21 % reduction in LDL-Cholesterol. Results of research study conducted at Lipid Research Centre held by Levy et al21 do not match with our results of research. They observed 5.98 % and 9.97 % reduced levels of serum total cholesterol and LDL-Cholesterol, respectively, in 109 hyperlipidemic patients treated by Psyllium husk 3 gram daily for the period of 24 weeks. Their study was double blind placebo controlled. These changes in results may be due to double blind research design, large sample size and environmental factors like in that study all hyperlipidem ic patients were admitted at Lipid Research Centre, so were closely observed and advised for brisk walk and to take controlled step-1 diet.22 Drug compliance between our and their study was same, i.e. in our study patients discontinued taking Psyllium due to its metallic taste. In their study 11 patients discontinued to take Psyllium fibers, mostly due to same reasons of its metallic taste. Another study conducted by Kane et al23 also contradicts with our study as they observed only 12.22 % reduction in LDL- Cholesterol when 3 gram Psyllium husk was administered in 14 female hyperlipidemic patients above the age of 40 years. Our study proved 18.88 % reduction in LDL-Cholesterol levels which is much higher than 12.22 %. Change in these results may be due only female gender and age which was specifically above 4o years. Our study comprised of both male and female hyperlipidemic patients with age range between 21-60 years. REFERENCES 1. Plaisance EP, Grandjean PW, Mahurin AJ (2009). Independent and combined effects of aerobic exercise and pharmacological strategies on serum triglyceride concentrations: a qualitative review.Phys Sportsmed. Apr; 37(1):11-9. 2. Knopp RH, Retzlaff BM, Fish B, Dowdy A, Twaddell B, Nguyen T, Paramsothy P ( 2009).The SLIM Study: Slo-Niacin(R) and Atorvastatin Treatment of Lipoproteins and Inflammatory Markers in Combined Hyperlipidemia. J Clin Lipidol; 3(3):167-178. 3. Parhofer KG (2009). Review of extended-release niacin/laropiprant fixed combination in the treatment of mixed dyslipidemia and primary hypercholesterolemia. Vasc Health Risk Manag; 5:901-8. 4. Charland SL, Malone DC (2010). Prediction of cardiovascular event risk reduction from lipid changes associated with high potency dyslipidemia therapy. Curr Med Res Opin. Feb; 26(2):365-75. 5. Kruger PS (2009).Forget glucose: what about lipids in critical illness?. Crit Care Resusc. Dec; 11(4):305-9. 6. Ganji V, Betts N (1995). Fat, cholesterol, fiber and sodium intakes of US population: evaluation of diets reported in 1987–88 Nationwide Food Consumption Survey. Eur J Clin Nutr; 49: 915-920 7. Moreyra AE, Wilson AC, Koraym A (2005). Effect of combining psyllium fiber with simvastatin in lowering cholesterol. Arch Intern Med; 165: 1161-66 8. Vega-Lopez S, Conde-Knape K, Vidal-Quintanar RL, Shachter NS, Fernandez ML. (2002). Sex and hormonal status influence the effects of psyllium on lipoprotein remodeling and composition. Metabolism.; 51: 500-507. 9. Erkkila AT, Herrington DM, Mozaffarian D, Lichtenstein AH (2005). Cereal fiber and whole grain intake are associated with reduced progression of coronary-artery atherosclerosis in postmenopausal women with coronary artery disease. Am Heart J. 150: 94-101. 10. Rivellese AA, Auletta P, Marotta G, et al (1994). Long term metabolic effects of two dietry methods of treating hyperlipidemia. BMJ; 5: 10-14. 11. Davidson MH, Rosenson RS (2009). Novel targets that affect high-density lipoprotein metabolism: the next frontier. Am J Cardiol. Nov 16; 104(10 Suppl):52E-57E. 12. Delong DM, Delong ER, Wood PD, Lippel K, Rifkind BM (1986). A comparison of methods for the estimation of plasma lowand very low-density lipoprotein cholesterol. JAMA; 256:2372-2377. 13. Beamount JL, Carlson LA, Cooper GR (1970). Classification of hyperlipidemias and hyperlipoproteinaemias. Bull. WHO; 43: 891-908. 14. Olson BH, Anderson SM, Becker MP, Anderson JW, Hunninghake DB, Jenkins DJ, LaRosa JC, Rippe JM, Roberts DC, Stoy DB, Summerball CD, Truswell AS, Wolever TM, Morris DH, Fulgoni VL., 3rd (995). Psyllium-enriched cereals lower blood total cholesterol and LDL cholesterol, but not HDL cholesterol, in hypercholesterolemic adults: results of a meta-analysis. J. Nutr; 127: 1973-80. 15. Moreyra AE, Wilson AC, Koraym A. (2005). Effect of combining psyllium fiber with simvastatin in lowering cholesterol. Arch Intern Med; 165: 1161-6 16. Anderson JW, Davidson MH, Blonde L, et al (2000). Long term cholesterol lowering effects of Psyllium as an adjunct to diet therapy in the treatment of hypercholesterolemia. Am. J. Clin. Nutr; 71:1433-8. 17. Maciejko JJ, Brazg R, Shah A, Rubenfire M. (1994). Psyllium for the reduction of cholestyramine associated gastrointestinal symptoms in the treatment of primary hypercholesterolemia. Arch. Fam. Med; 3: 955-60 18. Haskell WL, Spiller GA, Jansen CD, Ellis BK, Gates JE (1992). Role of water soluble dietry fibre in the management of elevated plasma cholesterol in healthy and hyperlipidemic patients. Am. J. Cardiol; 69: 433-39 19. Davidson MR, Maki KC, Kong IC, Dugan LD, Tprro SA, Hall HA, Drennan KB, Anderson SM, Fulgoni VL, Saldanha LG, Olson BH. (1998). Long-term effects of consuming foods containing psyllium seed husk on serum lipids in subjects with hypercholesterolemia. Am J Clin; 67: 367-76. 20. Spence JD, Huff MW, Heidenheim P, et al (1995). Combination therapy with colestipol and psyllium mucilloid in patients with hyperlipidemia. Ann. Intern. Med; 123: 493-99 21. Levy RI, Fredrickson DS, Shulman R, (1972). Dietry and drug treatment of primary hyperlipoproteinemias. Ann. Int. Med; 77: 267-94. 22. Joan Sabatà ©, Ella Haddad, Jay S Tanzman, Pera Jambazian and Sujatha Rajaram. (2003). Serum lipid response to the graduated enrichment of a Step I diet with almonds: a randomized feeding trial. Am. J. Clin. Nutr; 77 (6): 1379-84. 23. Kane JP, Malloy MJ, Tun P et al (1981). Normalization of low density lipoprotein levels in heterozygous familial hypercholesterolemia with a combined drug regimen. N. Engl. J. Med; 304: 251-258. Research Papers on Psyllium Hydophilic Mucilloid Decreases Risk of CVDArguments for Physician-Assisted Suicide (PAS)The Fifth HorsemanThe Relationship Between Delinquency and Drug UseGenetic EngineeringInfluences of Socio-Economic Status of Married MalesPersonal Experience with Teen PregnancyIncorporating Risk and Uncertainty Factor in CapitalRiordan Manufacturing Production PlanMarketing of Lifeboy Soap A Unilever ProductPETSTEL analysis of India

Curriculum Mapping Essay Example | Topics and Well Written Essays - 250 words

Curriculum Mapping - Essay Example The curriculum mapping helps in improving communication within parents and communities about curriculum and all that every teacher covers. When choosing a lesson topic, one can use the curriculum map by collecting information on what the topic is all about, then going through the information, and then mixing the group reviews after which the teacher determines on the points that can be revised immediately (Hale, 2008). Modification and extensions provide students with avenues of acquiring the contents, which has a sense of ideas, and developing the teaching materials in order for the students. Different learning styles and abilities may also include how students show how they have mastery of concepts. The key to differentia is finding how students can display their learning to meet the required specific needs (Kallick, 2009). Curriculum mapping improves the instruction by laying clear objectives of what are taught to eliminate unnecessary repetitions. It is also allows the objectives to be met in time as well as reflects on the student’s scores in class. Therefore, teachers should always carry out curriculum mapping to make time easy for them as well as making students to grasps things

Corporate Finance Essay Example | Topics and Well Written Essays - 1500 words - 1

Corporate Finance - Essay Example Marks & Spencer like TESCO celebrates its 125 glorious years from an ordinary penny bazaar to one of the leading retailers in UK. In 1884 Michael Marks, who was a Russian-born Polish refugee, established a stall at Leeds Kirkgate Market. (â€Å"History of Marks and Spencer†, 2009) Later on a partnership with Tom Spencer a cashier from IJ Dewhirst acquired premises and marked the transition of a new business. Both Tom and Spencer died after then. (â€Å"History of Marks and Spencer†, 2009) TESCO Plc diversified its market operations in varied products and services. It store-types includes, Extra, Superstore, Metro, Express and Tesco.com. Store offerings include food-retail, non-food retail, petrol stations and home-living range. TESCO Personal Finance includes Life Insurance, Pet Insurance, Home Insurance, Travel Insurance, Motor Insurance, Savings Accounts, Personal Loans, Secure Investment Bonds and Online Mortgage Finder. (â€Å"Major Products and Services†, 2004, p.12) Telecom services are hoping to make a definite mark in the industry. To get access of the huge customer base worldwide TESCO has been successful in selling a broad range of products via internet through TESCO Direct. (â€Å"Annual Report and Financial Statements of Tesco†, 2009) M&S deals in clothing for men and women, entertainment and travel accessories, food and wine products, kids-wear, household goods, home care products, air-care products, electronic equipments, Insurance products, loan schemes, savings & investment products, etc. (â€Å"Yours M&S†, 2009) TESCO values its customers. ‘Customer Question Time’ forum and online feedback panel ‘Shopper Thoughts’ helps to provide important feedback from the customer base. (â€Å"Annual Report and Financial Statements of Tesco†, 2009, p.32) Latest introduction of feedback technique through mobile phone, e-mail or comment card called ‘Fizzback’ and understanding of customer choices through ‘Clubcard’. (â€Å"Annual Report and Financial

Ratio Analysis Essay Example | Topics and Well Written Essays - 750 words

Ratio Analysis - Essay Example Suppose we want to assess the financial health of a very large or small firm, how can we analyze the firm so our analysis can provide an insight into the basic prospects for profitability of a firm? Is the firm losing or is it profitable? Are there prospects for making the firm profitable? Is the firm worth buying? Should we sell the firm? If we are to sell the firm, at what price should our purchase price be? How large are the firm’s debts? What are its prospects for profitability? What is the firm’s net worth? These are some of the questions in which ratio analysis can help provide an answer. Gibson (1982, p. 18) pointed out that the financial â€Å"ratios can be grouped into four categories: liquidity, debt, profitability, and other† financial ratios. The liquidity ratios include the working capital ratio, and the current ratio (Gibson 1982, pp. 18-19). Some of the broad debt ratios include the debt-to-capital and the debt-to-equity ratios. The debt-to-capital ratios used by many firms include the long term debt-to-long term debt plus stockholders’ equity, short term debt plus long-term debt-to-short term debt plus long-term debt plus stockholders’ equity, and several other ratios (Gibson 1982, p. 22). ... It also plausible that ratios can be devised based on one’s objectives although there are financial ratios that are conventionally or more popularly used to assess firm performance and status. As pointed out by Gibson (1982, p. 22), for example, â€Å"firm executives have many different opinions on how a firm debt position should be determined from the balanced sheet.† Profitability ratios include measures for earnings per share, return on equity, profit margin, return on capital, return on assets, gross margin, pre-tax margin, and operating margin (Gibson 1982, p. 23). Each type of ratio on profitability can include several specific types of measures. For example, the specific measures or ratios for profit margin include net income-to-sales, income from continuing operations-to-sales, income before minority share-to-sales, net income-to-total revenues, income before extraordinary item-to-sales, income from continuing operations and before extraordinary item-to-sales, a nd income before cumulative effect of change in accounting principle-to-sales (Gibson 1982, p. 24). The tone of Gibson (1982) indicates that a financial analyst may improvise ratios or measures as long as they are helpful to analysis but there are ratios that are conventionally or more popularly used by analysts for assessing liquidity, profitability, debt, or other aspects of firm or business operations. The formulas of the more popular ratios are contained in financial and accounting textbooks. Meanwhile, the ratios identified by Gibson (1982) for drawing insights on firm or business operations include dividend per share, book value per share, effective tax rate, dividend payout, price earnings ratio, and labour per hour. However, surely there are other measures that can be developed depending

Explain what Utilitarianism theory would say is our moral obligation Essay

Explain what Utilitarianism theory would say is our moral obligation to help end world hunger. Is distance a morally relevant criterion according to Utilitarianism Why or why not - Essay Example According to Mill, ethical judgments should be based on the criterion of the usefulness of the human acts. A person can determine whether his/her action is good or evil based on its usefulness. However, the utility is seen not primarily as an individual utility, but as a public utility. Utilitarianism takes into account the fact that the act can be considered ethically justified if it promotes happiness or benefit for a large number of people. It is seen as â€Å"the ‘greatest happiness’ principle† (Beauchamp, 2013). Based on this, utilitarianism evaluates human moral obligations to help end world hunger in accordance with the amount of benefit that it can bring to humanity. The distance between the people in this regard is not critical, since the emphasis is on the benefit for the whole of humanity in the case of our aid to poor countries. If the aid to the starving countries from developing countries will lead to higher overall benefit and happiness, then utilitarianism appreciates it. Otherwise, utilitarianism does not see the moral reasoning for such

Business Ethics & Corporate Social Responsibility Case Study

Business Ethics & Corporate Social Responsibility - Case Study Example One moral standard is core ethical values. The first component of core ethical values is trustworthiness. The recall and transparency in dealing with the crisis was effective in restoring the trust and confidence of consumers. The second component of core ethical values is responsibility. McCain took an important step in affirming that Maple Leaf was assuming full responsibility for the Listeria situation. The third component of core ethical values is caring. After realizing that Listeria had caused 21 deaths, Maple Leaf recalled its products. This is because the company did not want to be the cause of any more deaths in Canada. McCain said that if he had known in advance that Listeria in the meat products would cause 22 deaths, he would have taken all measures to save those lives. The fourth component of core ethical values is citizenship. As of 2009, Maple Leaf was following the new Listeria policy that was set up by the federal government. Because Listeria is ubiquitous in the env ironment, Maple Leaf has also taken measures to educate people about the fact that Listeria is resident in most processed foods, and as such it is important to boost one’s immune system as this is the basic way to fight the routine exposure to Listeria. The second moral standard is relativism. Maple Leaf failed to report that Listeria had been detected in their products as early as March 2007. This is because, unlike other meat processing plants, Maple Leaf felt confident because the USDA (United States Department of Agriculture) kept approving their products. The spokeswoman for Maple Leaf, Linda Smith, felt confident that if the USDA did not sanction the company, then any Listeria that had been detected was manageable and there was no need to cause mass panic. The third moral standard is egoism. Instead of focusing on the 22 people who had died from Listeria and the numerous sick people who consumed Listeria-infected products, Maple Leaf was more

Hofstede's Cultural Dimensions Research Paper Example | Topics and Well Written Essays - 1750 words

Hofstede's Cultural Dimensions - Research Paper Example The above practice would help in enhancing the applicability of the human resources practices to help in meeting the needs of the personnel employed in different multinational organizations. The cultural dimensions as generated by the cultural scientist, Geert Hofstede are generated based on the cultural dimensions model which is elucidated as follows. The parameter of individualism or collectivism as generated by Hofstede evaluates the culture of a region based on individualistic and collectivist attributes. People dwelling in regions governed by collectivist approaches operate in a close cultural setting that reflects mutual care and understanding for each other. The collectivist countries also reflect honor for the existing cultural and social norms. On the other hand the regions governed or based on individualistic cultures reflect individuals that tend to take decisions in an independent fashion by not taking into consideration the needs and views of other members in a social group. Thus, decisions though taken by individuals based on social norms are loosely knit to each other thereby affecting the existing social fabric (Piepenburg, 2011). Uncertainty Avoidance tends to be the second dimension of culture as identified by Hofstede. This dimension tends to evaluate the level to which the individuals or groups relating to a specific region avoid the emergence of unforeseen events and unidentified situations. In that a certain level of risk or feelings of being threatened by the upcoming changes requires the individuals to operate based on specific code of conduct that would help in demarcating and governing their actions to achieve stated objectives. Thus, countries reflecting high uncertainty avoidance fail to considerably explore to identify new dimensions or areas of growth and opportunity (The Hofstede Centre , n.d. ). The Power Distance (PD) is identified as the third dimension in the cultural

Explain what Utilitarianism theory would say is our moral obligation Essay

Explain what Utilitarianism theory would say is our moral obligation to help end world hunger. Is distance a morally relevant criterion according to Utilitarianism Why or why not - Essay Example According to Mill, ethical judgments should be based on the criterion of the usefulness of the human acts. A person can determine whether his/her action is good or evil based on its usefulness. However, the utility is seen not primarily as an individual utility, but as a public utility. Utilitarianism takes into account the fact that the act can be considered ethically justified if it promotes happiness or benefit for a large number of people. It is seen as â€Å"the ‘greatest happiness’ principle† (Beauchamp, 2013). Based on this, utilitarianism evaluates human moral obligations to help end world hunger in accordance with the amount of benefit that it can bring to humanity. The distance between the people in this regard is not critical, since the emphasis is on the benefit for the whole of humanity in the case of our aid to poor countries. If the aid to the starving countries from developing countries will lead to higher overall benefit and happiness, then utilitarianism appreciates it. Otherwise, utilitarianism does not see the moral reasoning for such

Hofstede's Cultural Dimensions Research Paper Example | Topics and Well Written Essays - 1750 words

Hofstede's Cultural Dimensions - Research Paper Example The above practice would help in enhancing the applicability of the human resources practices to help in meeting the needs of the personnel employed in different multinational organizations. The cultural dimensions as generated by the cultural scientist, Geert Hofstede are generated based on the cultural dimensions model which is elucidated as follows. The parameter of individualism or collectivism as generated by Hofstede evaluates the culture of a region based on individualistic and collectivist attributes. People dwelling in regions governed by collectivist approaches operate in a close cultural setting that reflects mutual care and understanding for each other. The collectivist countries also reflect honor for the existing cultural and social norms. On the other hand the regions governed or based on individualistic cultures reflect individuals that tend to take decisions in an independent fashion by not taking into consideration the needs and views of other members in a social group. Thus, decisions though taken by individuals based on social norms are loosely knit to each other thereby affecting the existing social fabric (Piepenburg, 2011). Uncertainty Avoidance tends to be the second dimension of culture as identified by Hofstede. This dimension tends to evaluate the level to which the individuals or groups relating to a specific region avoid the emergence of unforeseen events and unidentified situations. In that a certain level of risk or feelings of being threatened by the upcoming changes requires the individuals to operate based on specific code of conduct that would help in demarcating and governing their actions to achieve stated objectives. Thus, countries reflecting high uncertainty avoidance fail to considerably explore to identify new dimensions or areas of growth and opportunity (The Hofstede Centre , n.d. ). The Power Distance (PD) is identified as the third dimension in the cultural

Pharmacy School Personal Statement Essay Example for Free

Pharmacy School Personal Statement Essay As one of the aspiring pharmacists in the country, my personal and career goal is to be in line with the top-rated practitioners in pharmacy. Hence, it has always been my dream to serve the public, most specially those who are sick and in need of appropriate pharmaceutical assistance. I am aware of the fact that this career demands more of my time because serving these people matters the most. As such, I can say that the work environment in this occupation would never be easy. Moreover, as a postulant in this line of work, I hold on to my oath by rendering quality services for those people who require pharmaceutical aid. As one of the aspiring professionals in pharmacy, I am well guided by my mission and desire to render my quality service for the patients and for this profession. Likewise, assisting people with their pharmaceutical requirements in the most effectual way is one of the most efficient sources of motivation in performance of my duties and responsibilities as medical personnel. Certainly, witnessing people and patients receive the ample service they deserve serves as my primary source of inspiration to move forward and feel optimistic in this field. Ever since I was young, my dream of being a pharmacist in the future is clearly evident as I usually envision of this dream every time my mother gave me medicine to take when I am sick and eventually I would feel a lot better after being administered with the correct type and dosage. Since then, the question of how such specific medicine could work in the human body to cure diseases and other health problems had guided me to find out more about pharmacy. In addition to this, I just attended a program in University of Texas at Arlington and received quality training that would definitely be helpful for me. Apart from this, my enthusiasm in pharmacy is already evident during my younger days as I have broad interest in science. As such, I have been through different formal courses about science in order to improve my medical capabilities and broaden my knowledge, skills, and abilities, which could definitely help me in the achievement of my goal in the field of pharmacy. Particularly, I would state that I am ready to undergo the rigorous training under the doctoral degree program in pharmacy in consideration of my work ethics and actual hours of rendering pharmaceutical services. Thus, I acquired useful and relevant experiences in pharmacy through my former training where I worked as a pharmacy technician. Thus, through these experiences I learned how to work closely with my colleague in achieving a unified goal in pharmacy. Nonetheless, this actual work had taught me how to get along with the patients that I consider a key factor to achieve success in the work place. As I undergo a series of actual pharmaceutical practices, it is perceived that these practical experiences have taught me meaningful insights for this specific line of work. Apart from being well-equipped with formal academic knowledge in pharmacy, being into various actual pharmaceutical practices has helped me well in improving and developing my sense of responsibility and enthusiasm as a pharmacist. Hence, this opportunity to work as a pharmacy technician had given me the chance to experienced valuable actual practices that would be advantageous for me when the time comes that I apply for doctoral degree program in pharmacy. In addition to this, getting involved in various civic activities that has the goal of helping other people enables me to combine work, passion, and volunteerism. Nonetheless, I am given the sense of pride and worth through these activities. In the end, in able to achieve this specific goal of mine, I accept the fact that I have to undergone formal doctoral pharmacy degree. Certainly, I truly believe that through this higher level of learning, I would be able to acquire necessary knowledge that could help me in improving and developing positive characteristics in order to become an outstanding and well-rounded pharmacist. Nonetheless, I hereby submit myself to receive the needed degree in pharmacy in aid of my pursuance to my career and personal goal.

1948 Arabâ€Israeli War

1948 Arab–Israeli War There were various causes which led to the 1948 Arab-Israeli war, most of which stem from the conflicting views regarding Palestine between the Arabs and Jews. This essay will serve to explain the long term causes, and immediate causes and outcomes of the 1948 Arab-Israeli war. The Arab-Israeli conflict emerged following the end of World War I and the fall of the Ottoman Empire, wherein two separate ethnic groups emerged in Palestine: Arab Palestinians, who traced their ancestry back 3000 years in Palestine; and Zionist Jews, who claimed Palestine as the homeland given to them by God. Zionists believed that the Jews constituted a nation, not just an ethnic or religious community, and called to establish a national home in Palestine. The Palestinians however, felt Palestine was theirs, and desired to establish themselves as an independent state. The legacy of the Arab-Israeli conflict continues after 60 years. The 1948 war can be seen as a triumph and tragedy: triumph for the Israelis and tragedy for the Arabs.  [1]  This essay will investigate and discuss the main causes of the 1948 Arab-Israeli conflict, and its immediate outcomes. It will begin by exploring the social, religious and ideological roots of the conflict, and will also provide a contextual background to the war. The establishment of Zionism, the impact of World War I and the role of the British mandate will be explored, in order to understand the separate aims, tactics and motivations of the two groups, and the developments that followed. There will be a focus on the 1948 Arab-Israeli war, the long term and immediate causes of the conflict, and its immediate aftermath and legacy. Contextual Background: The fall of the Ottoman Empire The Ottoman Empire was founded in the 14th century by the Ottoman Turks, and came to include the majority of the countries of the Middle East. Palestine was under the rule of the Ottomans through the rapid military expansion of the empire in the early sixteenth century, and it remained under Ottoman rule for almost four hundred years, from 1516 to 1917.  [2]  Throughout this period, the Ottoman attention was directed to preserving the empire in Europe, to the neglect of Palestine,  [3]  as the province was of very little strategic importance. The conclusion of the First World War resulted in the fall of the Ottoman Empire, and the empire was officially abolished in 1922.  [4]   When the Ottomans joined the Central Powers in 1914 during World War I, the United Kingdom and France plotted the division of the Middle East in accordance to their strategic interests and preferences. The Sykes-Picot agreement of 1916 was an agreement between the governments of France and Britain, defining their respective spheres of influence and control in Western Asia after the expected downfall of the Ottoman Empire during World War I.  [5]  Palestine was eventually placed under British administration. The Zionist Movement and the Persecution of Jews in Europe An important Jewish belief is the anticipation of the Messiah. Klausner defines the Messianic expectation as the Prophetic hope for the end of this age, in which there will be political freedom, moral perfection, and earthly bliss for the people of Israel in its own land, and also for the entire human race.  [6]  This anticipation was fundamental in the creation of Zionism in the late 19th century. According to Tessler, Jewish doctrine asserts that God has granted His chosen people dominion over the Land of Israel, Eretz Yisrael, in order that they possess a country in which to construct their commonwealth based on His law.  [7]  The Jews held Israel as their ancestral and biblical homeland, and the concept of Messianism drove the hopes of the Jewish population for the capture of their Holy Land. As this theory developed throughout the 19th century, the establishment of Jewish colonies in Palestine was a significant step in preparation of a homeland for the Messiah. Zionism w as thus established by Theodore Herzl in the late 19th century, as a movement to create a national home for the Jews in Palestine.  [8]   Judaism is closely associated with nationalism. The basis for the concept of Israel as a state emerged from the Bible and the belief that Eretz Yisrael was promised to the Jews by God. It was believed to be a territory in which the Jews, the chosen people, could live by Gods commandments by building a model state based on His laws, and thereby act as a guide for other states. Zionism emerged from the belief that the coming of the Messiah would not happen in the absence of several preparatory events, including the re-emergence of Eretz Yisrael. Therefore, religion became an important aspect in the foundation of the Jewish state. The 19th century saw a rapid spread of Jewish Nationalism throughout Europe. Judaism set the Jews apart from the rest of Christian Europe, and this religious distinctiveness led to the perception that the Jews were a nation without a state. Thus, the need for Palestine as a Jewish homeland became greater. Along with the nationalist and religious motives in forming a Jewish homeland, there was also the issue of security. During the 19th century, anti-Semitism and the persecution of Jews became widespread in Europe. Herwitt states that throughout their history in Eastern Europe, Jews were confined to small, isolated communities and subject to various attacks, or pogroms. Realizing that life in Russia was intolerable, the Jews looked to acquire territory elsewhere, with many envisioning a return to Palestine.  [9]  One of the benefits of a Jewish homeland would be security for the Jewish nation. Due to the increasing violence and persecution that Jews were subjected to throughout Europe, the Zionist movement continued to grow, encouraging Jews to migrate to Palestine. Due to the widespread anti-Semitism in Europe, the Jews started to consider returning to their religious homeland of Israel and resettling, gaining political control and creating a Jewish state.  [10]   Zionism formed the basis for the creation of Israel: it provided both a nationalistic and religious drive for the Jewish community. The urgency for a homeland continually increased, for both a fulfilment of their spiritual needs, and for the establishment of security for the Jews. The political framework of Europe was unable to provide a place within it for the Jews as a distinct group,  [11]  intensifying the need for the establishment of Israel. This ideology characterized the Jewish community and provided nationalistic ties to a Holy Land that represented their culture, identity and religion. Long Term Causes of the 1948 Arab-Israeli War: Balfour Declaration In 1897, The First Zionist Congress was held in Basel, Switzerland from August 29th to the 31st.  [12]  The congress formulated the Basel Program, and founded the Zionist Organization. The program set out the goals of the Zionist movement, which included various preparatory steps towards achieving its ultimate aim: to create for the Jewish people a home in Palestine secured by public law.  [13]  The Zionist movement continued to rally support for its cause until the First World War. Towards the end of 1916, the British support for the Zionist cause grew significantly. Their assistance in the cause entailed the support of influential Zionists. This support was significant to the British in both their aims to encourage America to enter the war via pressure by American Jews,  [14]  and the support also appealed to Russian Jews, who were influential among Russian revolutionaries,  [15]  as the British feared that Russia would withdraw from the war. Thus in 1917, the British Foreign Secretary, Arthur Balfour, issued the famous Balfour Declaration, which promised the establishment of a Jewish homeland in Palestine.  [16]  The Balfour Declaration was the first promise by Britain to give the Jewish people a national home in Palestine. As the Zionists worked to create a Jewish state, the support of one of the worlds strongest powers, which was soon to take over Palestine, was crucial. The Balfour declaration entailed the establishment of a national home for t he Jewish people, while promising to safeguard the civil and religious rights of its majority Arab inhabitants.  [17]   However, during the First World War, Britain encouraged the Arabs to go against the Ottomans and support the British, and in return the Arabs were promised independence. This was agreed between Henry McMahon, the High commissioner in Egypt, and Sharif Hussein of Mecca.  [18]  Through the McMahon-Hussein correspondence, McMahon promised the independence of the Arab countries and their inhabitants, and [British] readiness to approve an Arab caliphate upon its proclamation.  [19]  The promises were not honoured, as they directly contradicted the promises made to the Jews through the Balfour Declaration and between the British and French in the Sykes-Picot agreement. The British Mandate in Palestine, 1922-1948 The Mandate system originated after the conclusion of the First World War. A mandate was a commission given to a nation to administer the government and affairs of another nation, and to prepare them for independence. Advanced countries were to administer the countries on the brink of independence, and to manage their affairs until they were ready to manage their own. Each country was assigned the role of a Mandatory Power, and were supervised by the League of Nations, an international organization established after the First World War. Palestine constituted the spiritual home of Judaism, Christianity and Islam, and the future of Palestine concerned a number of countries and groups. Both the Arabs and Jews had claimed they were promised Palestine; the Arabs through the McMahon correspondences, and the Jews through the Balfour Declaration. These conflicting promises created most of the ongoing tensions. The Sykes-Picot agreement entailed that Palestine was to be under international administration. However, Britain arranged for the League of Nations to make Palestine a British mandate, as it realized that its economic and strategic interests were better served if Palestine came under its direct rule.  [20]   The San Remo conference, held in 1920, decided that Britain would be the Mandatory Power for Palestine. The conference recognized the Balfour Declaration, and to the disappointment of the Arab Palestinians, the declaration was honoured by Britains allies. The declaration was accepted by the League of Nations, and was embodied in the mandate that gave Britain temporary administrative control of Palestine. The provisions for the Mandate entailed that Britain and her Allies were in favour of the establishment in Palestine of a national home for the Jewish people, it being clearly understood that nothing should be done which might prejudice the civil and religious rights of existing non-Jewish communities in Palestine,  [21]  and that the Mandatory shall be responsible for placing the country under such political, administrative and economic conditions as will secure the establishment of the Jewish national home.  [22]   The role of Britain in the Arab-Israeli conflict was detrimental to both nations. According to Khouri, British politics frequently did more to aggravate the deteriorating situation than to ameliorate it.  [23]  Britain constantly tried to appease both groups, the Jews and Arabs, living within Palestine under its mandate. Due to heavy Zionist influence, pressure and intense lobbying, it was extremely difficult for the British to pass laws in favour of the Arabs, such as setting aside lands for Arabs and capping immigration by Jews to Palestine.  [24]  Mandatory Palestine formed the construction of the conflict between the two communities of Arabs and Jews, and under the immediate consequence of the removal of the Mandate was the establishment of Israel. Jewish Migration and Land Appropriation The admission of Jewish migration to Palestine increased due to the Balfour declaration and the British mandate, which seemed to promise new opportunities for Zionist development.  [25]  In 1917, the Jewish population in Palestine amounted to 57,000, and constituted 3% of the total population. Despite the influx of Jewish immigration throughout the British mandate, the Arabs still constituted a majority of the population, and by 1940 they accounted for 70% of the total population. There existed a dual society in Mandatory Palestine, and the ethnic make-up of the land included two rival groups: the Jews and the Arabs. Despite their religious differences, the main cause of the 1948 war was the struggle for the land. Palestinian Arabs claimed the land as theirs based on continuous residence in the country for many hundreds of years, and the fact that they represented the demographic majority. The newly established, and slowly growing, Jewish community claimed the land theirs based on Biblical ties to the land and the ideologies associated with Zionism. The immigration of Jews into Palestine was the major source of conflict between the two groups. The increasing influx of Jewish residents into Palestine increased the possibility of the creation of Israel, much to the contempt of the Arabs. Due to Arab resistance, the mandate failed to provide a specific independent Jewish state; thus, the large-scale Jewish immigration could have potentially put Jews into the majo rity. There was a prominent social difference and political separation between the Arabs and Jews. Jewish migration to Palestine and their increased land appropriation met resistance from the Arab inhabitants. Palestine under the British mandate required the Arabs and Zionists to live within the same vicinity, yet the contact between the two communities was limited.  [26]  Each community was driven by increasing suspicion and fear of each other, and this translated into a violent collision between the two groups. Economic, social and political tensions drove the increasing anxiety between the Arab and Jewish communities, which later translated into violence and hostility. Communal violence erupted in 1929,  [27]  and as the years under the Mandate went by, any chance of peaceful co-existence between the two groups was eradicated. According to Khouri, during the mandate the Jews in Palestine enjoyed many formidable advantages over the Arabs,  [28]  including social, political an d economic benefits. This was due to the Jewish advancements and improvements in political and economic maturity in comparison to the Arabs, who in contrast were not as politically or educationally advanced. Musa Alami, a respected Palestinian politician, describes the growing estrangement of Arabs and Palestinians in his biography. As he recounts the increasing hostilities between the two communities, his biography offers a sad testimony to the steadily diminishing chances of cooperation between the two peoples. After returning to Palestine after World War I, in among the growing population of Jews under the British mandate, he found the old friendless and classlessness, the tolerance between the races and creeds had evidently gone forever.  [29]  Shimon Peres, the current president of Israel, describing his encounters with the Arabs as a teenager in the 1930s, states: Our attitude towards the Arabs was mixed. They seemed so strange to us, so terrifying, and yet the creatures closest to nature.  [30]  Both are witnesses to the social and cultural chasm between the Jews and Arabs, and the growing estrangement between the two groups. Immediate Causes of the 1948 Arab-Israeli War: U.N. Partition Vote By the end of World War II, Mandatory Palestine continued to be plagued by problems and complications. Tensions between the Arab and Jewish community persisted, violence between the two intensified, and both groups were continually displeased with the Mandate. By 1946, the situation in Palestine was becoming increasingly unsustainable for the British mandate. The Jewish leadership in Palestine wanted unlimited immigration.  [31]  Tension and violence were escalating between the Jewish and Arab communities, and there was growing resentment towards the British by both groups. Under Arab pressure, the British limited Jewish immigration to Palestine. After the Nazi persecutions in 1933, the immigration of Jews, both legally and illegally, rose to 30% of the total population. By February 1947, the British requested help from the United Nations in reference to the Arab-Jewish conflict, while retaining its mandatory responsibilities. The UN Security Council was asked to investigate the question of Palestine and come up with a plan that would resolve the problem.  [32]  Hence the UNSCOP, the United Nations Special Committee on Palestine, was formed. The UNSCOP consisted of seven neutral countries, which were to investigate the conflict and deliver their findings. The UNSCOP agreed on ending the British Mandate, and the partition of Palestine to a Jewish and Arab state. The Jewish state was to be larger than the Arab state, despite the Arab population of Palestine being the majority; thus, the proposals were denounced by the Arabs. The Zionist General Council expressed some satisfaction with the partition recommendation,  [33]  yet felt that too little territory was assigned to the Jews. The Arabs protested the partition, debating the moral grounds of the plan, and denied the legal and moral right of the UN to partition Palestine against the wishes of the majority of the inhabitants.  [34]  The final General Assembly vote took place on the 29th of November 1947. 33 countries supported the plan; 13 countries voted against the plan; and 10 countries abstained from voting.  [35]  On the 14th of May 1948, the British Mandate in Palestine came to an end; and on the same day, the Jewish population proclaimed the state of Israel, and the Arab states invaded the State of Israel.  [36]   The 1948 Arab-Israeli War The May 1948 Arab-Israeli War commenced following the termination of the British Mandate in Palestine, and the Arab rejection of the United Nations partition plan. The rejection of the plan culminated in five Arab states Iraq, Syria, Lebanon, Egypt and Jordan invading the newly formed Israel.  [37]  Their objective was to restore a unitary Arab Palestinian state. Despite the Israeli forces being significantly smaller in number, they were successful in battle and ultimately won the war. According to Beinin Hajjar, the Arab military forces were poorly organized, trained and armed,  [38]  in contrast to the Israeli forces which were superior in these areas. There were various factors which led to the defeat of the Arabs in the 1948 war. The supporting Arab countries all held different motivations and territorial designs on Palestine, with each country distrustful of the others motives.  [39]  The Arab states lacked the unity that was fundamental for their success. The Israeli army exhibited this unity, and were determined in fighting for their liberation, independence and defending their state.  [40]  The Israelis were also better equipped in terms of arms, and were more organized and trained in battle. In 1949, the war between Israel and the Arab states concluded with the signing of the Armistice agreements. Palestine was separated into three parts; each under separate political control, with the state of Israel encompassing 77% of the overall territory.  [41]  The conclusion of the war saw the splitting of the Arab League, the creation of Israel and the loss of British influence in the area. Consequences of the 1948 Arab-Israeli War: The Palestinian Refugee Crisis The 1948 Arab-Israeli saw the victory of Israel, and resulted in the creation of the Palestinian refugee crisis and territorial gain for Israel. In 1947, the year before the war, one million Palestinians lived in the region that would become Israel the following year. Following the war, 75 per cent of them had left to become refugees, and most of them have remained in camps ever since.  [42]   The Palestinians refer to the defeat of 1948 as al-Naqba, the catastrophe. Most of the Palestinian owned land was proclaimed as part of the Jewish state in consequence of the Arab defeat, and the territorial dimensions of Israeli land increased by approximately one-third. According to the Palestinian perspective, the creation of refugees was a result of the forceful tactics used by Israel, as Arabs were expelled from the newly established state of Israel. The evidence used for this viewpoint includes the Dier Yassin, and the concept of ethnic cleansing as employed by the Jews. From the Palestinian perspective, the war represented not only a Palestinian defeat, but also the loss of a large portion of their homeland to Israel.  [43]   The Palestinian diaspora, the forced dispersion of the Palestinians into other countries, is the most catastrophic and distressing consequence of the 1948 war. The impact of the war and the continual confliction between the Arabs and Jews is validated through the refugee crisis. The structural framework of the newly divided State of Israel could not allow the capacity of Palestinians to live in Israel. The diaspora and the refugees forced to depart Palestine are symbolic of the loss of a nation, and the failure of the Arabs experienced through the war. Territorial Gain for Israel While the Palestinians lamented their defeat and exile, the Jewish community were rejoiced with their success in war. Their victory allowed the immigration of more Jews into Israel. Through military force, Israel retained some territory originally assigned to the Arabs according to the partition plan. In 1949, Israel occupied almost 80 per cent of the area of the original Palestinian mandate, and 20 per cent more than she had been promised in the partition plan.  [44]   The most important consequence of the 1948 Arab-Israeli war from the Jewish perspective is that is consolidated the Zionist aim of a Jewish state in Palestine. By the end of the war, the Jewish population in Israel exceeded a million, with Jews all around the world returning to EretzYisrael, their newly established national homeland.  [45]  The Jewish immigration made Israel a viable Jewish state, and forbade a return of Palestinian refugees to claim land and property that once belonged to Palestinians.  [46]  The Jews were motivated by Zionism, creating a Jewish state of Israel in their biblical home land of Palestine. Zionisms success is manifested in the establishment of the State of Israel and the territorial gain of the 1948 Arab-Israeli war. Conclusion: This essay served to discuss the long term causes, and immediate causes and outcomes of the 1948 Arab-Israeli War. The 1948 war was the first full-scale war between the Arab states and the Jewish population, and resulted after a series of conflicts between the Arabs and Jews over Palestine. The long term causes of the war gave rise to increasing tensions and hostilities between the Arabs and Jews, and the U.N. Partition Plan of 1947 ignited the flame. The culmination of the war saw a great victory for Israel, in terms of territorial increase and national pride, and loss of land and pride for the Arabs. The Arab-Israeli war of 1948 represents two drastic turning points in two colliding communities. After decades of continual confliction and increasing antagonism between the two groups, the conclusion of the 1948 war saw the creation of a new state, after the outbreak of a bloody and long-running conflict. The war has two completely different outlooks. For the Jews, the war is celebrated and represents the re-creation of a Jewish state in Palestine. For the Arabs, the war represents a political and psychological failure and defeat. The prospect for creating a Jewish state in Palestine was won, and the hopes for the re-obtainment of Palestine for the Arabs were lost. The Palestinians were scattered around the Middle East and Arabia after the war, while Jews around the world were able to return to their homeland of Israel. As reported by Jamal Abdul Nasser in 1963, the Palestinian battle was a smear on the entire Arab nation. No one can forget the shame brought by the battle of 1948.  [47]  Despite the thwarted nationalist aspirations of the Palestinians, the war also represented a grave military defeat and significant loss of land to Israel. This is displayed through the Jewish diaspora, and the refugee crisis of the Palestinian peoples that is still in continuation today. The territory awarded to Israel represents their establishment of the main aims of Zionism, and their national success that is celebrated in the legacy of the war. The 1948 war led to a series of wars and conflicts between the two groups. After decades of conflict, multiple wars and millions of casualties, the conflict between the two communities ceases to stop. The Arab-Israeli conflict is still in continuation today, taking international dimensions and influencing a string of other countries and nations. If the Arab-Israeli conflict is resolved peacefully and permanently, many other conflicts will be resolved automatically. Peace talks have been considered for decades, but no clear resolutions have been created, with the various obstacles to peace clouding the prospect of the two groups living harmoniously. References: Work Cited: Books Antonius, G. 1938, The Arab Awakening: The Story of the Arab National Movement, Simon Publications, New York. Cannon, M. 2009, IB Course Companion: 20th Century World History, Oxford University Press, Oxford. Davis, M. 1980, Zionism in Transition, Arno Press, New York. Habibi, M. 2010, IB Course Companion: History of Europe and the Middle East, Oxford University Press, Oxford. Hall, E. 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